Art Direction | Design | Creative Strategy
Just like Dad //
Client: Sensodyne, Haleon // agency: VML
SENSODYNE kids // just like dad
FATHERS DAY 2025
This Father’s Day film for Sensodyne and Pronamel Kids turns the simple act of brushing teeth into a warm, comedic bonding ritual between fathers and their children.
The creative concept hinged on mimicry- how kids absorb and imitate even the quirks of their parents’ routines- and the visual direction brought that insight to life with charm and clarity.
The art direction leaned into soft, natural lighting, intimate framing, and playful pacing to highlight the humor in every over-the-top reenactment.
Each exaggerated kid-brushing scene was treated with stylized slo-mo and punchy sound cues, giving it a cinematic yet homemade feel. The final mirrored moment, showing dad and child brushing together, brought symmetry to the storytelling- emphasizing both emotional connection and the shared power of good oral care.
