Art Direction | Design | Creative Strategy
Client: IMKAN // agency: VML
Naseem Al Jurf
(IMKAN Properties)
A place of heritage. A life of distinction.
With Naseem Al Jurf, we brought both together under one name.
We started by shaping the brand from the ground up- literally. From naming and logo to film, print, and digital, every element was designed to reflect the legacy of Al Jurf while offering a rare, refined take on modern waterfront living.
Teal became our signature; pulled from the canal that winds through the land, but bold enough to set Naseem apart from every other coastal development.
The logo, inspired by the organic flow of the canal and the gentle symbolism of a breeze, carries the soul of the brand in a single mark. Paired with a distinctive brand pattern, it creates instant recall and a visual language that’s both elegant and deeply rooted- woven seamlessly across every touchpoint.
With a tone that’s simple, classic, and quietly powerful, the brand was built to be more than just seen; it was built to be felt. From narration to artwork to palette, every element invites you to experience the story, not just be told it.
