Client: Microsoft // agency: VML

MICROSOFT EEIP FILM

Microsoft EEIP V3 is a call to action for South African startups and SMMEs; a bold digital push rooted in empowerment, opportunity, and national transformation. Designed as an equity-equivalent programme, the campaign needed to communicate scale, innovation, and inclusivity, all while remaining grounded in local relevance. The script was driven by impact- economic, social, and technological- and the visual design followed suit with crisp transitions, energetic pacing, and clear messaging.

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Art direction focused on dynamic typography, fast-cut transitions, and a clean, tech-forward palette to bring momentum and modernity to the narrative. The design system is built on a neutral, sophisticated palette, allowing footage and messaging to lead without distraction. Each frame was designed to be both informative and motivational, capturing the energy of progress while maintaining the simplicity and professionalism expected from a Microsoft campaign.