Art Direction | Design | Creative Strategy
Its a long flight essential //
Client: Panadol, Haleon // agency: VML
Panadol Night //
Its a Long Flight Essential
Long flights are tough. Noisy cabins, cramped seats, and heavy luggage can turn travel into a test of endurance. And when the headache or backache kicks in mid-air? Good luck catching any sleep.
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That’s where Panadol Night comes in- the carry-on essential you didn’t know you needed. We built the campaign around the relatable discomforts of flying: engine hums, awkward sleeping angles, and the toll of travel fatigue.
With storytelling across social platforms, we showed how one simple upgrade- Panadol Night- could make the whole journey smoother.
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By tapping into shared travel pain points with empathy and subtle wit, we reminded audiences: Don’t let pain ground you. Pack Panadol Night for relief that helps you rest, wherever you're headed.
Afterall, its a long flight essential
