Art Direction | Design | Creative Strategy
Client: Panadol, Haleon // agency: VML
Panadol Migraine
(Ramadan 2025)
Ramadan days can be long. And when the headache hits, it brings along some pretty memorable mix-ups. So, Panadol Migraine stepped in; not just as relief, but as a relatable voice in the chaos.
We built the campaign around the small “oops” moments that come from fasting fog: sherbet swapped with vinegar, dates confused with raisins, and more. These everyday slip-ups became the star, brought to life through light, charming humour and culturally rooted storytelling.
Ramadan days can be long. And when the headache hits, it brings along some pretty memorable mix-ups. So, Panadol Migraine stepped in; not just as relief, but as a relatable voice in the chaos.
We built the campaign around the small “oops” moments that come from fasting fog: sherbet swapped with vinegar, dates confused with raisins, and more. These everyday slip-ups became the star, brought to life through light, charming humour and culturally rooted storytelling.
The product wasn’t just shown- it was woven into the rhythm of Ramadan. From film to social, each touchpoint reminded people that while the fast tests your patience, your headache doesn’t have to.
A smart blend of insight, humour, and empathy made the campaign feel seen and shared; because nothing says “Ramadan” like a little confusion, a lot of care, and a moment of quiet with Panadol.
