Things can go wrong //
Client: Panadol, Haleon // agency: VML
Panadol Migraine // Ramadan 2025
Ramadan days can be long. And when the headache hits, it brings along some pretty memorable mix-ups. So, Panadol Migraine stepped in; not just as relief, but as a relatable voice in the chaos.
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We built the campaign around the small “oops” moments that come from fasting fog: sherbet swapped with vinegar, dates confused with raisins, and more. These everyday slip-ups became the star, brought to life through light, charming humour and culturally rooted storytelling.
The product wasn’t just shown- it was woven into the rhythm of Ramadan. From film to social, each touchpoint reminded people that while the fast tests your patience, your headache doesn’t have to.
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A smart blend of insight, humour, and empathy made the campaign feel seen and shared; because nothing says “Ramadan” like a little confusion, a lot of care, and a moment of quiet with Panadol.
Art Direction | Design | Creative Strategy